Cruise Fashion Blog

All the latest fashion news from Cruise

Ugg - Celebrating 35 years!

First making an appearance during the 70s surf culture, the Ugg boot has been seen on the beaches of Southern California since back in 1978. During the 35 years since their arrival, Ugg has continued to craft premium sheepskin boots using the highest quality of craftmanship and the very finest of materials available. The brand continues to celebrate the heritage and tradition of the original boot whilst still evolving the brand massively. Here at Cruise we stock a huge amount of styles ranging from crib shoes for babies through to leather wedge boots.

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Just Arrived: Jovonna

It's so exciting to see such fun pieces arrive online and in stores with the new delivery of the Jovonna Autumn Winter collection. The brand is stylish, fun and super cute, each piece is unique and feminine whilst fusing fashion with functionality. Jovonna first took the hip market scene by storm back in 2007 and it has continued to successfully grow, so much so that in 2010 Jovonnista was developed. Jovonnista is a younger diffusion line of the brand however they both sit alongside each other effortlessly. Since the launch of both labels, Jovonna designs have been seen on cool, stylish stars including Rihanna, Jessie J and The Saturdays.

Shop Jovonna online here

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