Cruise Fashion Blog

All the latest fashion news from Cruise

Loake Shoemakers

A pair of Goodyear Welted Loake shoes can take up to eight weeks to make. Some 130 skilled craftsmen, up to 75 shoes parts and over 200 different operations are involved. Check out exactly why it is that we stock Loake at Cruise, and just why they should be your go-to footwear brand for all things gentlemanly.


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Introducing: YMC

YMC (You Must Create) is a London founded brand born in 1995. The designers, Fraser Moss and Jimmy Collins, have spent the past 20 years perfecting and developing their unique signature look. Make sure you don't miss out on one of Cruise's biggest fashion underdogs.
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