Cruise Fashion Blog

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Cruise Becomes Official Partner of Sunderland AFC

Cruise are delighted to announce a brand new official partnership with 2014 Capital One League Cup finalists, Sunderland AFC.

This exciting deal will see Cruise style the SAFC players and staff in a range of Hugo Boss suits for the Cup final on 2nd March 2014 and will continue through the current season and throughout the 2014-15 campaign. As well as this, Cruise will also enjoy advertisement rights on LED perimeter screens and jumbo screens within the Stadium of Light and within match programmes for the Black Cats' home fixtures.

Cruise's General Manager, Robert Young, said: “The partnership with Sunderland is a perfect example of success and we are privileged to be a partner to the club for the Cup final and into the 2014-15 season.

"Our collaboration forms a strong bond between football and fashion, both in terms of lifestyle and ambition.

“The image of the club is important and we are pleased to support that through dressing the players and staff. From the cup final onwards Cruise will enhance the presentation of the players and staff to match the dynamics of what is the most important and exciting league in the world."

Sunderland AFC’s commercial director, Gary Hutchinson, has described the suits as being of "exceptional standard" and "highly on trend" and admitted the deal will give the squad and staff "a unified and sophisticated appearance". You can read Gary's full statement on

Sunderland AFC and Cruise Partnership

(Written by Jake Gauntley)