Plastic Dreams really do come true for Melissa Footwear after being officially crowned Footwear Brand of the Year at last week’s Drapers Footwear and Accessory Awards. This stamp of approval by the industry is well earned recognition for the brand, which has seen Melissa Footwear grow from strength to strength in recent years, and have no doubt been the driving force behind the Jelly trend, which has been adapted by designers such as Dolce & Gabbana and Armani Jeans.
This season, our style crush is on the Melissa Incense Wing Heel, in either the chic cream and black two tone combination or bold fuchsia pink. You can only then imagine our excitement when news broke about the Karl Lagerfeld collaboration starting from AW13 and continuing for four seasons. Check out the sneak peak from his shoot with girl of the moment Cara Delevingne to launch the collection, showcasing his ice-cream take on the Melissa Incense. If only we didn’t have to wait until August to get our hands on a pair!