Industry favourite, Virgin Atlantic, goes for a glamorous look as Vivienne Westwood is unveiled as the new uniform designer. The one time Queen of Punk has gave the airline's iconic red uniforms a new lease of life, with a feminine and flattering silhouette for female crew and a sharp Savile Row inspired three piece wool suit for the men.
"My clothes have always got a very strong dynamic rapport with the body, they are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality".
Much of the new uniform will be produced using recycled materials, including polyester yarn that originated from plastic bottles and canvas created from roadside banners, "I am always trying to find fabrics that are more friendly to the environment. Working with Virgin Atlantic they managed to research into this and find more eco fabrics," said Westwood.
Richard Branson said that his airline had wanted to work alongside someone that shared 'their spirit of adventure, who believed in challenging the status quo and creating something truly memorable'.
The Virgin Atlantic crew will start trialling the new uniforms from July before they are rolled out across the company in 2014.