Cruise Fashion Blog

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Stella McCartney - Sustainable Fashion

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Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude in her business model- from the productions to the final collections.

As Stella McCartney said 'I design clothes that are meant to last. I believe in creating pieces that are going to get burnt, that are not going to landfills and that are not going to damage the environment. For every piece in every collection I am always asking what have we done to make this garment more sustainable and what else can we do. It is a constant effort to improve'.

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