Cruise Fashion Blog

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A.P.C. Lands At Concept

New to Concept, A.P.C., the contemporary Parisian brand has spent years establishing themselves as leaders in their field with a contemporary take on classic design. Founded in 1987 by designer Jean Touitou, the brand is best known for its minimalist aesthetic that features clean lines and simple patterns. The term A.P.C. stands for 'Atelier de Production et de Création', loosely translating to 'Workshop Production and Creation'. The label somehow manages to transcend so-called fashion boundaries with its eclectic mix of well-crafted essentials and luxurious statement pieces. The Spring/Summer 2014 collection offers up superbly crafted staples such as printed sweatshirts, quirky slogan t-shirts and tailored outerwear in an array of textures and natural hues as well as incorporating deep blues and greys, yielding the perfect balance of Parisian cool.

We'd highly recommend heading over to the A.P.C section to have a look at the latest offerings.

(Written by James Wells)