Cruise Fashion Blog

All the latest fashion news from Cruise

De-Dimensional Furniture by Jongha Choi


In a world where the population is getting greater, and houses / apartments are getting smaller, space matters more than ever before. Help might well be on hand though from designer Jongha Choi by way of his De-Dimensional Furniture.

De-Dimensional Furniture is where art meets practicality.

Jongha Choi :-

“The history of the image has always aligned with the history of the human race. In our vast history, it has been understood and depicted in various forms. Nowadays, owing to scientific technology, it is developing in its form, from photography, film and even further towards virtual reality.
Even the advent of 3D printing skills shake our fundamental notion of the image. Unlike the past, we are not only seeing the image as a means of reproducing objects, but also giving essential identity to the image itself. In other words, though the image still shows its visual effect on a flat plane, it is not just an expression of representation, but a making real an experience.
In our current situation, in which modern society experiences the image, in relation to advertising, image circulation and the internet, why do we not question an images’ confinement to a flat surface. Why don’t we try to get more stereoscopic and attempt for direct experience with the image? My question started with this point and I tried several experiments in order to realise this idea from a personal point of view.”

The tables and stools are made out of aluminum, steel, and stainless steel. They also use various hinges to help the piece folds from 2D flat to 3D with a precise folding mechanism. Before turning to these material for crafting, Choi took his time figuring out the mechanism making several models out of paper and plastic.

The products were initially designed just to form part of his Masters Thesis on contextual design at an Eindhoven Design Academy in The Netherlands, but such has been the reaction to them that they might now be actually put into production, and it also offers up the question about what other items can we do this too?

There’s a brief video below for you to watch, and for further information or to see more of Jongha Choi’s work please head to his website here.