Cruise Fashion Blog

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Eton Launch Event at Cruise Glasgow

Cruise Fashion is thrilled to welcome purveyors of the luxury shirt, Eton, for the Autumn Winter season, which will be available online and in our Belfast and Glasgow Premium stores.

To celebrate the launch of the niche brand, Cruise Fashion will be hosting an exciting, free in-store event on the 30 August at the Glasgow Premium store, located on Ingram Street. The Trunk Show will include highlights such as some amazing textured plains with unique details, super slim fit and some eye catching prints to spice up your shirt armoury!

Guests to the event – which will take place from 11am to 6pm – will be treated to free whisky tasting from Sweden's Mackmyra and chocolate from the award-winning Håkan Mårtensson. They will also be able to peruse samples from Eton which will be available for one day only, highlighting the full width of its collection as well as receiving a free gift when purchasing two Eton shirts or more.

The story of Eton started in 1928, in the small village of Gånghester, Sweden. Young couple, David and Annie Pettersson, both had a unique eye for high quality and genuine craftsmanship, which later revolutionised the complete shirting industry. Now, the brand’s attention to detail has turned it into one of the world’s finest shirt makers. Through a dedicated belief in quality and craftsmanship, the Swedish shirt success story has spread to some of the world’s most exclusive departmental stores and retailers. Today, Eton still remains loyal to its heritage as a specialist shirt manufacturer.

The free event takes place Saturday 30 August, 11am-6pm at Cruise Fashion’s Glasgow Premium store located on 180 Ingram Street, Glasgow, G1 1DN.

To read an exclusive interview with Head of Design at Eton Sebastian Dollinger click here.

Shop Eton shirts at Cruise