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Kenzo- The Iconic Eye


Founded by designer Kenzo Takada in 1970 the Japanese fashion house have been creating beautiful clothing, footwear and accessories ever since. Beginning with a small Parisian boutique called Jungle Jap, Kenzo has been credited with bringing Japanese fashion to the rest of the world. His unique designs represent a mix of traditional Japanese lines with influences of nature and multi culturalism, with the AW16 collection confirming this.

In 2011, Carol Lim and Humberto Leon, two young self-taught Americans, became creative directors of Kenzo. They quickly connected with the core identity of the house founded by Kenzo Takada in 1970, energizing it with fresh creativity, including now iconic motifs.

First introduced for the 2013 fall-winter collection, and continued in the AW16 collection the eye motif has become a symbol of the Kenzo universe. “We loved the interpretation of the eye really informing your world,” says Carol Lim.


Kenzo Perfumes launched in 1988 with their first women’s fragrance named Ca Sent Beau. A series of successful men’s and women’s scents have since been offered, including the company’s flagship scent, the ground breaking Flower by Kenzo. With 111 perfumes in the fragrance base, Kenzo have quite an impressive collection.

Introducing the newly launched Kenzo World perfume, the first feminine fragrance created by Kenzo’s creative directors Carol Lim and Humberto Leon. The fun and energy of the two designers brings and infusion of sensual, dynamic and intoxicating scent. Fresh and light and perfect for everyday wear.Now this continuing to use the iconic eye symbol, it boldly marks the feminine fragrance, Kenzo World. Designed by Patrick Li, the bottle features black rubber, pink gold and opal, recalling the mix-and-match of colors and materials that inspire the designers and their collections. The stylized eye is an invitation to experience Kenzo World, a world to be explored right from the name printed in Braille on top of the box.


The creation is signed by perfumer Francis Kurkdjian, whose creative approach resonates with that of Carol Lim and Humberto Leon, a bold mixing of materials and styles to explore new directions. The flowery trail of Kenzo World is a surge of intoxicating, energetic scents that unfold in floral bursts, with notes of peony, Egyptian jasmine and the sparkling crystals of Ambroxan, a magical note that gives the fragrance voluptuous sensuality with a floral tone.

Carol Lim and Humberto Leon have created this fragrance for a Kenzo woman who is free, strong and bold, and whose boundless energy is translated in the advertising spot directed by Spike Jonze. Mixing choreography and performance, the clip follows Margaret Qualley on a frenetic and elegant escapade imagined by multi-awarded choreographer Ryan Heffington and set to a soundtrack with a captivating tempo, showing off the masterful acting talents of the former dancer. The electric ambiance is a far cry from the standard genre of perfume ads, perfectly embodying the spirit of this new fragrance creation from Kenzo Perfumes.