Plectrum by Ben Sherman launched at Cruise in impeccable style with an exclusive in store event for our discerning customers and guests. Rising stars Little Eye performed a special acoustic set to welcome Plectrum and launch their anticipated new single. The entertainment went down a treat – the perfect way to welcome indie inspired Plectrum to the Cruise brand mix. Guests also had the chance to view the new collection and win a copy of the limited edition 50 years of Ben Sherman book.
We think this video captures the evening perfectly – enjoy!