For over a decade, Billionaire Boys Club has sampled, remixed and re-mastered the existing parameters of a stagnant menswear market with the use of luxurious fabrics, unique silhouettes and their now-legendary all-over prints and patterns.
Making their European exhibition debut, the American-based Billionaire Boys Club visually guide you through the brand’s 11-year history with the help of Concept by Cruise and the Glasgow School of Art. Presenting the most prolific imagery since their inception, BBC will showcase their successes through print on Saturday 26th July through to 28th July 2014 as part of Fashion Cultures – an offshoot the city’s Merchant City Festival 2014.
To coincide with the event, a Billionaires Boys Club satellite store will also launch on Saturday 26th July in Glasgow’s Concept by Cruise store, Ingram Street, offering limited edition merchandise and current season pieces.
To inaugurate this special event, Concept by Cruise Glasgow will welcome London-based, Glasgow-raised DJ Martelo to spin a mix of all Neptunes-produced tracks in the store on Saturday 26th July between 1-3pm.
Concept by Cruise (Glasgow) Store Location:
Cruise | 223 Ingram Street | Glasgow | G1 1DA