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Latest Music Videos

Cruise Life takes a look at the most recent music videos that have been released including the latest masterpiece from the guys at OK Go, as well as an offering from Gucci Mane featuring The Weeknd, Frank Ocean, and the colab between Machine Gun Kelly, X Ambassadors, and Bebe Rexha.

Obsession – OK Go
Ok we HAVE to start with the out and out kings of the music video and that is OK Go. Every video the LA-based foursome release is an epic masterpiece and their latest video for the song Obsession is no different.
The backdrop for the video is a wall of printers, which were each choreographed to produce hundreds of sheets of paper in a kaleidoscope of colours.  They partnered up with paper company Double A and used 567 machines, and stop motion imagery to create it.
The video which took 5 days to film (and had been in a planning stage for 2 years) was not without problems –there was the odd wrongly loaded printer, but the biggest problem actually came from YouTube.  When the colours and patterns get crazy there was actually too much information flying about for YouTube’s normal HD compression unit to handle.
The band recommends watching on either 1440p or 2160p quality for the best results, but do watch with caution if you suffer from seizures induced by flashing lights.
As for the copious amount of paper used in the video, the band added the disclaimer at the start that all the paper was recycled, and a donation had been made to Greenpeace.
Obsession features on OK Go's last album Hungry Ghosts.

Home – Machine Gun Kelly, X Ambassadors, & Bebe Rexha
From the soundtrack to heavily promoted upcoming Netflix film Bright comes Home by Machine Gun Kelly, X Ambassadors, & Bebe Rexha.
The video features actual orcs from the film and follows Kelly through an emotional journey as he returns home after being released from incarceration.
It is a very personal offering from MGK, as it was written the night his friend Chester Bennington from Linkin Park passed away – Machine Gun Kelly was actually set to open for the Rock Band’s North American leg of their One More Light World Tour.
The music video is actually directed by David Ayer, who also directs the film.

Provider – Frank Ocean
One of a host of non-album tracks released by Ocean in 2017 the music video for Provider starts with a man opening up a cheap boombox and taking a hammer to it, fitting it with a massive speaker cones, and for some reason, a power tool charger and a machete.
The device is christened ‘Model 60’, which plays the track via cassette as the lyrics are scrolled across the bottom of the screen prompted by a bouncing Hello Kitty avatar. It’s unusual as it is intriguing.

Curve – Gucci Mane ft. The Weeknd
What could be better than one Gucci Mane and The Weeknd? Well several of them obviously. The Trap God has finally unveiled the anticipated music video for his ''Curve'' record, and complete with clones it is a must-see.
The video gets the black and white treatment, and serves up some titled and twisted camera angles as what starts out with just the two rappers quickly fills up with more and more doppelgangers as the screen pans out.
It was originally scheduled to be the lead single from the Atlanta-based rappers eleventh studio album which came out in October, but it has actually ended up being the third single.
Please watch / listen with caution as the track does contain some explicit lyrics.