Cruise Fashion Blog

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Pitti Uomo - The Most Important Fashion Event You've Never Heard Of

Pitti Uomo returned in January attracting the most fashionable men from around the globe. 'What is it?' you ask. Read on to find out why this is one of the most important dates in any discerning gentleman's calendar.

Pitti Uomo 2014(Two particularly dapper gents get snapped by street-style gawds Scott Schuman and Tommy Ton)

Naturally, January is one of the most important months in the fashion calendar; it crackles with the excitement and restless anticipation of people eager to discover and develop their style .It is therefore surprising that Pitti Uomo - a four fashion bonanza hosted in Florence, Italy - remains in the shadows of the fashion consciousness. So, here at Cruise, we feel it our duty to bring this wonderful event to your attention and fill you in on what it's all about.

Pitti Uomo 2014

Firstly, it should be noted that Pitti Uomo is not a fashion event in the sense of runway-show-filled fashion weeks; it is not a forum to present the ostentatious displays we traditionally associate with the industry, preferring instead to afford an opportunity for retailers, buyers, and editors to come together to view prospective collections (Fall 2014). Predominantly dealing in menswear, it’s the perfect venue for menswear enthusiasts and professionals to gather, discuss and revel in their individuality. It is, in other words, more focussed on the one-to-one interaction between the brand and the buyer, allowing a closer relationship to form. So, what you’ll be wearing come Autumn may very well be decided here at Pitti Uomo...

(Written by Paddy Crewe)