Founded in 1921 by Guccio Gucci as a small, family-run luggage company in Florence, Gucci was opened with a ‘Forever Now’ philosophy that has led the company to become a fashion powerhouse not just in Italy, or even Europe, but throughout the world. Boasting celebrity, socialite and even royal patrons since the 1950s, the Gucci name is now synonymous with luxury, high-end clothing, and its interlocking GG emblem is an unwavering symbol of class and style. Having established itself as the sartorial destination for discerning men and woman around the world, their apparel represents an unrivalled legacy of fine Italian craftsmanship, opulence and contemporary glamour that has transcended various years, eras and generations. Home to a plethora of favourites including women's Gucci bags, clothing, and accessories, mens Gucci shoes, trainers, shirts and more, Cruise has become a leading Gucci UK stockiest with a sumptuous collections from the Italian master.
Almost 2 years in and 11 collections down, Alessandro Michele is well and truly in his stride at Gucci. We now know what to expect from the designer, plenty of colour and texture and total senses overload, references to different time periods, cultures a youth, androgyny and eccentricity.
This season Gucci’s main man Alessandro Michele has been inspired by literature, animals and the middle east.
We excitedly present the new women’s SS17 collection which is colourful and many pieces embellished with fun detailing.
“It’s my story,” said Michele backstage before his typically bedazzling SS17 collection where to create the aesthetic he calls “quirky and fabulous.”
At the launch, the fashion show room was lit in a dim pink covering the whole room. A thick mist filtered in drainng the colour, but heightened sensation of watchers. The walls were covered in gold mirrored tiles, which sparkled throughout, to create and magical dream like state. Viewed through sheer curtains whilst sat upon velvet sofa’s, the whole thing was breathtaking.
Obviously no fashion show is complete without music and this season Gucci invited Florence Welch from Florence and the Machine to do the honours. Florence who is brand ambassador for the brand, read out William Blake Poetry ‘Songs of Innocence and Experience’ to Steve Mackey’s music. Written in the 18th century, this collection of poems explores the two states of the human soul.
Alessandro Michele chose to tell the story of next summer at the iconic double G. Materials and volumes expand, filled with embroideries from another era, supple leather, seventies accents and inspiration from the 1980’s, animals, floral print on shoes and bags.
It was rich in detail — “we worked so hard on these fabrics,” he said, motioning towards various typographic inserts — and big on charm. Michele’s lost none of his enthusiasm in the two years since taking on the role of creative director: his mood board overspilled with ideas, many of which he had “worked on for ages” before jettisoning entirely.
“I don’t like to take one idea as inspiration,” he continued, “instead I think of my collection like a song; I’m looking to find the right sound. The right language.” He smiled. “I can go on forever looking for that . . . ” There were lots of new things here, but this last womenswear collection (as of next season he will show men’s and women’s together) remained faithful to his longtime obsessions: luxe fabrications, slogan belts, kaleidoscopic colours, piles and piles and piles of accessories.
He said. “I just love the idea of someone putting together things to create an individual style. Fashion should be a personal thing”.
We couldn't agree more, whether you opt for one statement piece or mix and match clashing prints, every woman should own something 'Gucci'.
VIEW THE FULL WOMEN'S GUCCI COLLECTION