London has always been the epicentre of effortless laidback style and this is where Folk HQ sits perfectly. Created from a need to make clothing more exciting again owner Cathal McAteer set out to create the brand that is know today as Folk. Launched a little over a decade ago, the British label has attracted a loyal following amongst the fashion crowd and regular guy alike. Since its conception Folk clothing has grown into an internationally recognised label, with connections such as Alpaca wool makers in Peru to high-end fashion boutiques in Munich. Neutral basics infused with an easy, relaxed vibe and quirky minutiae like drawcords and embroidered details, the collection is a bridge between streetwear and more refined looks. It’s the type of clothing that works for almost any occasion. More importantly, the label’s timeless aesthetic and understated quality ensure that the garments will look as good next spring as they do this season.
The Full Folk Spring/Summer 2013 collection is available here including the options shown.
