This year sees Adidas and Yohji Yamamoto celebrate 10 years of Y3 - an iconic fusion of German technology and contemporary Japanese design. It's this clashing of cultures that director Pierre Debusschere explores in his SS13 campaign video - a study of movement, distortion and transformation.
Using a unique, virtual interface, the user can interact with the video through the composition of audio-visual effects - your own individual recording can then be saved and shared online.
To enjoy the full experience head to the Y3 website.
Shop Y3 here > http://www.cruisefashion.co.uk/mainline/mens/y-3