Jake Hall 26 from London, found fame on the set of ITV show The Only Way Is Essex. The Towie star left the drama behind to persue a career as a fashion entrepeneur. Jake set up menswear label Prévu and counts Bella Hadid and the Beckhams as fans.
Prévu opened it's doors with it's first collection in May 2015, with the intention of offeing the contempory market place a more accessible and considered product at an affordable price point.
Produced in the UK and Istanbul using Italian, Japanese and English fabrics and complimented with Swiss and Italian trims. A great care and attention to detail means the product is of far greater value than that of its retail price.
In keeping with the evolution of the label, the name Prévu represents the idea the everything is meticulously planned, fabric selection, development, finishing for an uncompromising product always with the modern quality concious man in mind. The apporach combines tailoring and technical fabrics complementing cut, shape and detail. The approach is simple yet effective, a belief in a clean aesthetic and interchangeable wardrobe is an easy option here.
We proudly welcome the collection to Cruise and offer you a look at the latest collection online now
VIEW THE FULL PREVU COLLECTION HERE