Cruise Fashion Blog

All the latest fashion news from Cruise

Stone Island SS17

With a culture of innovation at it’s core, Stone Island leads the way for functional fashionable clothing and has done since being established in 1982.

By taking influence from military and sportwear aesthetics, they have been able to produce an ever growing collection where function is always at the forefront. The brand is well renowned for their modern day classic Stone Island jackets, which were and continue to be, a seminal piece in the wardrobe of ‘casuals’ fashion as well as being a staple purchase for many other countercultures throughout the years. For high tech, functional fashion crossed with timeless design, there is no better brand than Stone Island.

For SS17 Stone Island have totally blown us away once again with an extensive range of luxuriously crafted technical jackets. The collection features pops of bright colour to add a hint of fun to your outfit, and for those less daring more muted pastel shades. Using unexpected materials and processing techniques including hand-dyed corrosion, many jackets even include properties such as glass and metal to give the desired effect. Complete with iconic compass branding throughout.

The Nylon Metal Shirt Jacket boasts a unique Trilobite structure to the yarn, which lends the surface of the fabric a distinctly elemental finish that reacts with surrounding light to deliver a metallic shimmer. Their experimentation and manufacturing know-how is not limited to standout pieces either. Single-handedly responsible for cementing the process of garment-dying as a mainstay of high-end menswear, this pioneering outfit produces highly considered basic tees and layering pieces with unrivalled efficiency.

Shop the new collection of mens Stone Island jeans, t-shirts, jeans, polos, jumpers, and much more online now.

We also stock Stone Island Junior boys- shop now at