To celebrate the launch of its comprehensive sartorial Men’s Tailoring collection, along with its seven silhouettes and a variety of different cuts, Gucci has created a brand new movie-like promotional video. Meanwhile, this September also sees the launch of a luxurious cosmetics range and Charlotte Casiraghi has been chosen to front the campaign.
The latest cinematic video for Gucci Men’s Tailoring follows the journey of a mysterious yet sharply dressed man about town, played by model-of-the-moment, Clément Chabernaud. Narrated by an English Cab driver, an American shoe shiner and a Japanese barber, the three gentlemen take turns to tell the customer a rags-to-riches tale about an entrepreneurial youth who was given his first suit by a generous “English" tailor.
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GUCCI
Diamond Jacquard Blazer |
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Classic Fit Cotton Shirt |
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Leather Trim Wool Trousers |
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With nothing to give, the young man repays the tailor with some stock certificates which, years later, are worth a fortune. The tale weaves its way through London, New York and Tokyo, before the true identity of the elusive customer of the cabbie, shoe shiner and the barber is finally revealed.
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GUCCI
Micro Guccissima Leather Belt |
GUCCI
Nylon Tape Holdall |
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Hylands Leather Loafers |
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Gucci’s cosmetics range is also under the spotlight this month, with Monaco-born royal and fifth in line to the throne, Charlotte Casiraghi, as the face of the campaign. The products, which are set to include Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail items as well as brushes and prep products, will be shot by Mert Alas and Marcus Piggott.
Speaking of the campaign’s leading lady, Gucci creative director Frida Gianini said: “Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic."
While the project officially began four years ago, the idea for a cosmetics range had actually emerged much earlier. Gianni added that she has tried and tested every product in the new range: “As a woman, of course I tried absolutely every product and colour we made," adding that she was “obsessed" with finding the perfect palette.
(Written by Megan Chambers)