Cruise Fashion Blog

All the latest fashion news from Cruise

IN THE SPOTLIGHT: Stone Island

 

HISTORY


You know who Stone Island are, and you know that they are renowned for immaculate casualwear, but Stone Island inhabit a space which surpasses mere fashion. It's technological, robust, and recognised. The iconic Stone Island emblem adorns every piece and is an assertive, defining statement in itself. But the true philosophy of the brand is innovation. Created in Italy in 1982 by Massimo Osti, Stone Island was once a branch off C.P. Company but now boasts over 40,000 garments of it's own.

Based on a process of experimentation, observation and innovation, Stone Island progressed from evolving Tela Stella - a material from truck tarpaulin that had been washed with pumice stones - to produce a variation of technologically advanced garments. Stone Island incorporates numerous utility pockets to outwear, whilst the the blend of technological fashion and a passion for the military is also represented in the brand's logo: a compass of military and nautical design.
Incorporate Stone Island into your wardrobe with our Top 5 picks for A/W15.

TOP 5 A/W15

STONE ISLAND JACKET

Stone Island
Stretch Cotton Jacket
SHOP NOW

Minimal, functional and on-trend outwear. This navy Stone Island Jacket is finished with the iconic detachable logo badge for an effortless luxury streetwise aesthetic and ideal for everyday use.

STONE ISLAND JUMPER & SWEATERS

Stone Island
Kangaroo Long Sleeved Sweatshirt
SHOP NOW

The use of Bordeaux red is both energetic and mellow. The fail-safe colourway for any man’s Autumn outfit, this Sweat Top is on trend and has a habitually Stone Island feel. Throw on with a pair of our Stone Island jeans for simple yet suave ensemble.

STONE ISLAND JEANS

Stone Island
Tapered Jeans
SHOP NOW

The textbook must-have for a smart casual style and adaptable to any Stone Island Jumper or Sweatshirt, these jeans are finished with a tapered fit and feature a contrast badge to the rear waistband.

STONE ISLAND POLO TOPS

Stone Island
Long Sleeved Polo Shirt
SHOP NOW

This grey Stone Island polo is essential for a minimal, clean cut look. Keep it simple with Stone Island jeans or jogging bottoms and retro boost trainers to achieve a sports-luxe style - a trend which has been gaining serious speed this season.

STONE ISLAND GILET

Stone Island
Gilet
SHOP NOW

When it comes to layering, this Stone Island Gilet is supreme. Perfect for the Autumn/Winter transition, and in a versatile Mosto colourway, this gilet finishes off any outfit and is exactly what you mean for those in between mornings.