Wondering who the sizzling woman is in Jimmy Choo's new campaign? It's none other than Academy Award winning actress, Nicole Kidman. The brand has recently released the images of the Autumn Winter 2013 campaign featuring Nicole taking the starring role, but rather than the fair-haired Kidman we are used to seeing, she has adopted a strong Hitchcock role.
Creative Director Sandra Choi is understandably chuffed with the campaign coup. 'Nicole has perfectly captured the mood of our AW13 collection; her character portrays the multi-faceted qualities of the Jimmy Choo woman for this season - strong, sexy with a beguiling sense of mystery', she says. 'There is a feeling of a quiet eroticism in the collection, and this concept was brought to life by Nicole's magnetic presence in front of the camera. Nicole is a true style chameleon and has the ability to surprise', Choi says of the actress's style. 'She is able to seamlessly go from working a couture gown on the red carpet to an ultra-sophisticated day dress to off duty jeans and biker boots whilst looking effortless. She knows her own style and remains confident at all times so her personality comes through. Cannes was a great example of her style diversity'.
Themes of film noir are acted out, so playing the Hitchcock heroine makes perfect sense. Photographed by Mikael Jansson, Kidman plays the seductive protagonist oozing empowered glamour and sporting a rather gorgeous crimson wig to add to the femme fatale drama. Jansson drew inspiration from Helmut Newton's photography of the female form, and the empowered heroines in Alfred Hitchcock films.
View the exciting, dramatic and ultimately sexy new collection from Jimmy Choo online and in stores now.