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Blood Brother x Concept by Cruise Event Brings the House Down

Blood Brother Concept Glasgow

At Cruise and Concept by Cruise we don't like to do things by halves. So when we were approached by contemporary men’s clothing brand, Blood Brother, to co-host their first ever Never Alone night outside of London we knew we had to go big. And big we went. Held at Saint Judes in Glasgow, we invited 300 of our best customers to attend a night like no other. Throw in free entry and bar, top international DJs Sonny Fodera and Simeon Belle, goody bags, all held on a Thursday night and you've got yourself one hell of a party!

As expected, the atmosphere in the venue grew with expectation as the night wore on, before coming to a crescendo as DJ Sonny Fodera took to the stand and brought the house down. It was a pleasure to enjoy the music amongst customers and colleagues a-like, with many dressed from top-to-toe in old and new Blood Brother collections.

Concept by Cruise and Blood Brother have been working with one another since 2011, providing contemporary men’s fashion from Cruise’s Glasgow mainline store as well as online. The event provided us with the opportunity to celebrate our partnership with the clothing brand alongside our customers. We look forward to seeing you at the next collaborative event.

Come back next week when we’ll reveal the evening’s full gallery as well as a special competition for those who attended.

(Written by Claire Lake)