Gucci first launched in 1921 in Florence with a 'Forever Now' philosophy that has led to the company to become a fashion powerhouse not just in Italy, or even Europe, but throughout the world.
Boasting celebrity, socialite and even royal patrons since the 1950's. The Gucci name is now regarded as one of pure luxury and indulgence, with the interlocking GG emblem is an unwavering symbol of class and style.
We all know Gucci do smart formal clothing well, but they also casual clothing like no one else. This season it's all about clashing colours, ornate embroideries, and layers of pattern. The line up includes sweats and knits featuring beasts and creatures, vintage wash denim and the famous GG print detailing.
Come with us across an obscure world of cultures with the planet Saturn, an angry cat and fire breathing dragons to name but a few of the symbols of the men's and women's AW/17 collection.
VIEW THE FULL MEN'S COLLECTION
VIEW THE FULL WOMEN'S COLLECTION
VIEW THE FULL GUCCI AW/17 COLLECTION