Cruise Fashion Blog

All the latest fashion news from Cruise

LFW '17

Our favourite week of the year is upon us once again. And that only means one thing, the fashion event of the season, it's London Fashion Week!!

Held on 17th-21st February 2017, the schedule is stacked with designer talent such as Molly Goddard, Simone Rocha, Roksanda and Mearques’ Almeida to name but a few. Their collections are guaranteed to turn heads and we will be excitedly watching London Fashion Weeks Instagram for updates and pictures daily.

London is set to be buzzing with atmosphere as people come from near and far to be a part of LFW. Organised by the British Council, it takes place twice a year and gives international talent a chance to present their collections to global press, industry buyers, bloggers, photographers and chancers.

This year we see the event held at The Royal Society Of Arts Durham House Street.



OCEAN OUTDOOR SCREENS: Nationwide Wednesday 15th – Tuesday 21st February The BFC will be taking London Fashion Week content nationwide, screening highlights to outdoor screens across Birmingham, Glasgow, Leeds, Liverpool, London, Manchester and Newcastle. This is made possible thanks to a partnership with Ocean Outdoor.

LONDON FASHION WEEK LIVE STREAMING: Friday 17th – Tuesday 21st February LFW was the first fashion week to create a digital schedule and this season will once again live stream every catwalk show on the schedule. Watch them online at or

YOU SAY YOU WANT A REVOLUTION: Victoria & Albert Museum On now – Sunday 26th February How have the finished and unfinished revolutions of the late 1960s changed the way we live today and think about the future? This major exhibition will explore the era-defining significance and impact of the late 1960s, expressed through some of the greatest music and performances of the 20th century alongside fashion, film, design and political activism. Highlights include the uniforms The Beatles wore on the cover of Sergeant Pepper, a Biba minidress, a Mary Quant skirt suit, an array of Twiggy’s sixties wardrobe highlights and an Ossie Clark costume worn by Mick Jagger.

THE MAY FAIR x ROLAND MOURET: Stratton Street windows To celebrate LFW, The May Fair Hotel - Official LFW Hotel Sponsor - has created an installation in its windows to showcase a piece of artwork designed by internationally renowned designer, Roland Mouret. This season, Roland Mouret returns to London to celebrate his 20th anniversary as a designer. LFW offered the perfect opportunity to exclusively shop the best designer collections, and update your winter wardrobe with must have seasonal pieces.

People in London have edge, they aren’t afraid to wear what they want. London is always alive, it is awake all of the time and you can feel intrigued by all the interesting stuff that is happening. You never see the same person twice and it is so diverse.


For further inspiration check out daily highlights at

Love LFW as much as we do?! Just because you can’t be there it doesn’t mean you can’t take inspiration and update your style and new seasons wardrobe. 

Here at CRUISE we have a wide and varied collection of exclusive designers and unique product to choose from, take a look now.