Cruise Fashion Blog

All the latest fashion news from Cruise

Gucci - Flora By Kris Knight

Italian fashion brand, Gucci have updated their classic Flora design with the help of Canadian artist Kris Knight. Reworking one of the most iconic Gucci prints, Flora takes on a new meaning in Kris Knight’s subversive take on the floral bouquet. Creating a design that has elements of beauty, strength and desire, this reinterpretation infuses an underlying sense of darkness and enchantment. Learn more with the official video below.

Kris Knight carefully selected botanicals that blossomed at night, dawn or dusk, choosing buds that had strong roots. Using flowers and plants, in particular Belladonna and Datura, both used in Rome by women for seduction and desire. Producing fruit that were once used to command power over men yet blossomed with beautiful flowers.
The provocative pattern also includes blooms such as the Poppy, Clover, Dandelion and Nightshade (just to name a few more!) symbolising protection and adding a mystical thread into this contemporary recreation.

Shop our top Flora picks below.

Gucci
Flora Jersey Top
Gucci
Georgette Shirt
Gucci
Floral Silk Top
SHOP NOW
SHOP NOW
SHOP NOW
Gucci
Betty Flora Purse
Gucci
Flora Knight Canvas Tote Bag
Gucci
Large Flora Scarf
SHOP NOW
SHOP NOW
SHOP NOW