Cruise Fashion Blog

All the latest fashion news from Cruise

Mens Fashion

LANVIN: Ten Years of Lucas Ossendrijver

“I like clothes that live. Clothes that age with dignity and elegance. A piece of clothing is designed to be of service, to accompany the wearer. It should emphasise a personality, not overpower it. The worst transgression of taste is uniformity.” Discover the Lanvin SS16 menswear collection and the genius behind the seemingly effortless Lanvin style...


Loake Shoemakers

A pair of Goodyear Welted Loake shoes can take up to eight weeks to make. Some 130 skilled craftsmen, up to 75 shoes parts and over 200 different operations are involved. Check out exactly why it is that we stock Loake at Cruise, and just why they should be your go-to footwear brand for all things gentlemanly.


Introducing: YMC

YMC (You Must Create) is a London founded brand born in 1995. The designers, Fraser Moss and Jimmy Collins, have spent the past 20 years perfecting and developing their unique signature look. Make sure you don't miss out on one of Cruise's biggest fashion underdogs.